• The Portent Blog

    News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.

    E-Commerce Brands Should Invest in Facebook Ads

    Facebook has evolved significantly since the platform opened to advertisers in 2007. It is one of the oldest advertising platforms for companies and continues to grow, with seven million active advertisers on the platform as of the beginning of 2019. This high number should not discourage people from advertising on the platform, as there are...

    Internet Marketing

    How to Sponsor a Podcast: Getting Started

    I want to start by prefacing that there is no playbook on how to purchase podcast ads. Everything you read in this blog post is based on our research and the many hang-ups we experienced along the way. Podcast advertising isn’t a cut-and-dried initiative, and it requires a lot of upfront labor. What makes this...

    SEO

    How to Target International Users with SEO

    88 percent of the world’s internet population is located outside of the United States. Therefore, if you’re currently only focused on targeting customers in the United States, there’s a lot more opportunity for international sales waiting for you. However, taking your business international brings some new things to think about regarding your SEO strategy, and...

    Ebooks

    Practical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.

    Tools

    Need a pithy or inspiring title to start your next piece of brilliant content? Perhaps some help developing a brand voice? Or maybe just a complete on-page SEO review from a browser extension. We build free tools for the digital marketing industry because it’s fun and it’s useful.

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    RainGage? Digital Marketing Diagnostics

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    The Portent Tone of Voice Generator

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    RainGage? Content Inventory

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    The Portent Content Idea Generator

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    Portent’s SEO Page Review Chrome Extension

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    The SERP Preview Tool

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    Click Worth Calculator

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    The Marketing Stack Explorer

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    The Link Recovery Tool

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